Resources

Reading List

An ongoing and ever-growing list of books that inform the work. Categories reflect how these texts connect in practice, not how publishers shelve them. Each section is collapsible.

Behavioral Economics & Decision-Making

14 titles
  • The Art of Thinking Clearly — Rolf Dobelli
  • Blink — Malcolm Gladwell
  • The Black Swan — Nassim Nicholas Taleb
  • The Elephant in the Brain — Kevin Simler & Robin Hanson
  • Fooled by Randomness — Nassim Nicholas Taleb
  • Gut Feelings: The Intelligence of the Unconscious — Gerd Gigerenzer
  • Influence: The Psychology of Persuasion — Robert B. Cialdini, PhD
  • Misbehaving: The Making of Behavioral Economics — Richard H. Thaler
  • Nudge — Richard Thaler & Cass Sunstein
  • Predictably Irrational — Dan Ariely
  • Sludge — Cass Sunstein
  • Superforecasting — Philip E. Tetlock & Dan Gardner
  • Think Twice — Michael J. Mauboussin
  • The Upside of Irrationality — Dr. Dan Ariely

Cognitive Science & the Mind

15 titles
  • Cognitive Psychology — E. Bruce Goldstein
  • Cognitive Psychology — Mark Keane
  • Cognitive Psychology for Dummies — Peter J. Hills, PhD & Dr. J. Michael Pake
  • Everybody Lies — Seth Stephens-Davidowitz
  • The Folly of Fools — Robert Trivers
  • Fooling Houdini — Alex Stone
  • The Grace of Great Things: Creativity and Innovation — Robert Grudin
  • Grit — Angela Duckworth
  • How the Mind Works — Steven Pinker
  • Incognito: The Secret Lives of the Brain — David Eagleman
  • Intentional Blindness — Arien Mack
  • Mistakes Were Made — Carol Tavris & Elliot Aronson
  • Mozart's Brain and the Fighter Pilot — Richard Restak, MD
  • The Number Sense — Stanislas Dehaene
  • The Secret Life of the Mind — Mariano Sigman

Leadership, Strategy & Organizational Dynamics

19 titles
  • Atomic Habits — James Clear
  • Biased: Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do — Jennifer L. Eberhardt, PhD
  • The Biggest Bluff — Maria Konnikova
  • Breaking the Habit of Being Yourself — Dr. Joe Dispenza
  • Courageous Cultures — Karin Hurt & David Dye
  • Crucial Confrontations — Kerry Patterson, Joseph Grenny, Ron McMillan & Al Switzler
  • Crucial Conversations — Kerry Patterson, Joseph Grenny, Ron McMillan & Al Switzler
  • Death by Meeting — Patrick Lencioni
  • The Fearless Organization — Amy Edmondson
  • The Five Temptations of a CEO — Patrick Lencioni
  • How Big Things Get Done — Bent Flyvbjerg & Dan Gardner
  • How Life Imitates Chess — Garry Kasparov
  • The Ideal Team Player — Patrick Lencioni
  • Influencer: The New Science of Leading Change — Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan & Al Switzler
  • The Opposable Mind — Roger Martin
  • Overcoming the Five Dysfunctions of a Team — Patrick Lencioni
  • Quiet — Susan Cain
  • The Scout Mindset — Julia Galef
  • Winning Well — Karin Hurt & David Dye

Marketing, Persuasion & Communication

13 titles
  • The Cluetrain Manifesto: The End of Business as Usual — Rick Levine, et al.
  • Disruptive Marketing — Geoffrey Colon
  • Lean Customer Development — Cindy Alvarez
  • The Lean Startup — Eric Ries
  • Ogilvy on Advertising in the Digital Age — Miles Young
  • Outliers — Malcolm Gladwell
  • The Power of Habit — Charles Duhigg
  • Quit: The Power of Knowing When to Walk Away — Annie Duke
  • Range: Why Generalists Triumph in a Specialized World — David Epstein
  • Start with No — Jim Camp
  • Surrounded by Idiots — Thomas Erikson
  • Switch — Chip Heath & Dan Heath
  • This Is Marketing — Seth Godin

Systems, Society & Social Change

16 titles
  • Bowling Alone — Robert D. Putnam
  • Contextual Design: Design For Life — Hugh Beyer & Karen Holtzblatt
  • Cultures and Organizations: Software of the Mind — Geert Hofstede, Gert Jan Hofstede & Michael Minkov
  • David and Goliath — Malcolm Gladwell
  • Designing Interactions — Bill Moggridge
  • The Man Who Solved the Market — Gregory Zuckerman
  • The Organized Mind — Daniel Levitin
  • Our Kids — Robert D. Putnam
  • The Power of Now — Eckhart Tolle
  • The Psychology of Trading — Brett N. Steenbarger, PhD
  • Reaching Down the Rabbit Hole — Allan Ropper & B. D. Burrell
  • Revenge of the Tipping Point — Malcolm Gladwell
  • The Tipping Point — Malcolm Gladwell
  • Trump University Marketing 101 — Don Sexton
  • The Upswing — Robert D. Putnam & Shaylyn Romney Garrett
  • Why Are We Yelling? — Buster Benson
  • Why Civil Resistance Works — Erica Chenoweth & Maria Stephan
  • You Have More Influence Than You Think — Vanessa Bohns