Strategic Research & Systems Designer
I help organizations understand complex situations, identify meaningful signals, and design practical paths toward better outcomes across technical, organizational, and human systems.
Research
Applied research combining qualitative insight with performance and usage data to surface what is actually happening.
View workCommunications
Communication as applied problem-solving, structuring information for alignment, engagement, and action across stakeholder groups.
View workMarketing
Campaigns as strategic interventions in emotionally charged and attention-constrained environments. Behavioral economics applied.
View workMultimedia
Strategic design thinking applied across audio, visual, and motion. User-centered outcomes, measurable engagement.
View workAcademic preprint available — SocArXiv · July 2026
YourPeer Ad Performance Analysis
Tableau visualization surfacing 25% hostile-to-supportive conversion across digital ad campaigns.
Communications · Stakeholder StrategyFacebook Hostile Stakeholder Engagement
Socratic methodology converting adversarial interactions into constructive dialogue at scale.
Marketing · Behavioral Economics1Party Political Video Campaign
$0.19 CPC, 34% below benchmark. Trump supporters became the most engaged audience in a Democratic-targeted campaign.
Multimedia · ProductSEC Filings Tracker MVP
Near real-time regulatory disclosure monitoring. Live app at sec-filings-tracker.vercel.app
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