Applied Communications
Communication treated as an applied problem-solving practice. Projects here focus on diagnosing breakdowns in understanding, analyzing audience context, and restructuring information to support clearer decision-making and more effective coordination.
From Hostility to Support: 72-Hour Conversion Framework
A documented case study examining how hostile stakeholder dynamics can be systematically analyzed and shifted. By identifying behavioral triggers, information gaps, and escalation patterns across digital platforms, this framework clarified how targeted interventions could convert opposition into support, achieving a 25% hostile-to-support conversion rate within a defined 72-hour window.
Strategic Community Outreach: YourPeer Partnership with Brooklyn CB14
An applied outreach initiative focused on understanding community needs, participation barriers, and trust dynamics within Brooklyn Community Board 14. The work involved surveying stakeholder perspectives, synthesizing qualitative input, and clarifying how targeted engagement strategies could improve awareness, uptake, and alignment between YourPeer’s services and community priorities. Full presentation on the CB14 Presentation page.
Community Board ResourceYourPeer Listed as a Brooklyn CB14 Resource
The outreach initiative's outcome: YourPeer now appears as an official resource on the Brooklyn Community Board 14 website.
View on cb14brooklyn.comPartner Interview: YourPeer Impact on Peer Navigation Services
A structured interview and analysis process designed to capture partner perspectives on the effectiveness of peer navigation services. The work focused on eliciting detailed qualitative insights, identifying operational strengths and gaps, and distilling partner feedback into actionable findings that could inform service refinement and future program development.
Partner Interview — LeBron, with SubtitlesPress Releases
Press materials drafted for three distinct organizations, each requiring a different register: political outreach, nonprofit services, and brand identity.
Strategic Document Redesign
A before-and-after redesign of a nonprofit one-pager, moving from sector-specific jargon and an institutional tone toward clear, human-centered language, alongside a parallel redesign of software release notes.
The baseline document: sector-specific jargon and an institutional tone that limited accessibility and created distance between the organization and its intended audiences.
Software Release Notes
Software release notes redesigned to better support user understanding and adoption. The update incorporated short video demonstrations, visual markups, and clearer guidance to help users navigate changes more easily.